Mimeumimeu is a small lifestyle and design space at 66 Jinhahaebyeon-gil, a road that runs along Jinha Beach in Seosaeng-myeon, Ulju-gun, Ulsan. It has three reviews on Google and all three gave it five stars. That is the whole public record. If you came here searching for the Mimeumimeu Jinha Beach shop and found almost nothing online, you found the same thing everyone else finds.
Two things are worth knowing before you spend half a day getting there. The pool is the reason people photograph the place. And the sea, which is a few steps away on the other side of the wall, is not visible from inside. One of the three reviewers flagged exactly that, and they were right to. Go for the enclosed, quiet version of a beach day. Do not go expecting a window full of water.
📍 Where 66 Jinhahaebyeon-gil actually sits
Jinha Beach is in Ulsan, not Busan. Seosaeng-myeon is the southern tip of Ulju-gun, the part of Ulsan that runs down the coast toward the Gijang side of Busan. So this is a day trip out of Busan rather than a stop inside it. Plan it as an outing with its own morning or afternoon, not as something you squeeze between two Haeundae things.
Jinhahaebyeon-gil is the beach road itself. The full address to type into your map app is 66 Jinhahaebyeon-gil, Seosaeng-myeon, Ulju-gun, Ulsan. The Korean name is 미므미므, and pasting those four characters into Naver Map or Kakao Map is more reliable than typing a romanized guess, because the romanization varies depending on who wrote it.
🌊 The sea is right there. You will not see it.
This is the single most useful thing anyone has said about the place publicly, so it goes near the top. The address is on the beach road. The water is a short walk. From inside, that view is closed off.
Read that as a design choice rather than an oversight. Korean seaside cafés and shops that face the water tend to fill with people holding phones at the glass, and the room stops being a room. A space that turns inward gets something else. Quiet. Privacy. A pool you can actually be in without an audience of forty people photographing the horizon behind you.
Decide which you want before you drive out there. Sea view and calm are two different trips.
The workaround is simple. Do the beach and the shop as two separate halves. Walk the sand first, get the horizon out of your system, then go in. Nobody has ever regretted that order.
💧 The pool is the draw
Every reviewer who wrote more than one word mentioned the pool. It is the feature that makes the space photograph well and the reason people come back with a plan instead of stumbling in. A pool in an enclosed private setting, in a village on the Ulsan coast, is not something you find by walking around.
What is not published anywhere is how the pool is used. Whether it is open to visitors, seasonal, part of a stay, or purely a courtyard feature is not stated in any listing I can verify. That question has one answer and it comes from the owner. See the phone section below.
If a private pool is what you are chasing and you would rather have it inside Busan proper, the pool stay above Dalmaji-gil covers a version of the same idea without the drive to Ulsan.
⭐ Five stars from three people
The rating is 5.0. The sample is three. One of those reviews is a single word and another is blank. So the honest reading is that one person wrote a real review, liked it a lot, and was surprised the place had no reviews at all.
A perfect score off three ratings tells you nothing statistically and quite a lot practically. It tells you this place has not been discovered by the weekend crowd. That is the actual product here. The moment a spot like this gets three hundred reviews, the queue arrives and the privacy that made it good goes away.
| What we know | What is not published |
|---|---|
| Address: 66 Jinhahaebyeon-gil, Seosaeng-myeon, Ulju-gun, Ulsan | Opening hours |
| Phone: 010-4825-9704 | Closed days |
| Rating 5.0 from 3 reviews | Prices or price range |
| A pool, and a private, enclosed feel | Whether the pool is open to visitors |
| No sea view from inside | Whether reservations are required |
I would rather show you that empty right column than fill it with numbers I made up. Anything you read elsewhere with confident hours and prices for this address is guessing.
☎️ It is a mobile number, and that matters
The listed number is 010-4825-9704. In Korea, 010 is a mobile prefix. A business that lists a personal mobile instead of a landline is almost always run by one or two people who answer it themselves, open around their own schedule, and may close for a day without updating anything online.
Practical consequence: message before you commit to the drive. A short text in Korean works better than a call if your Korean is thin, because the reply gives you something you can put through a translation app.
- Ask three things only: is it open today, can visitors use the pool, do you need a reservation.
- Send it the morning of, not a week ahead. Small places answer same-day questions best.
- If nobody replies by lunch, treat the trip as a beach trip with a maybe attached.
🚗 Getting there without wasting the morning
Seosaeng-myeon is coastal countryside. Buses exist and they are slow, and the last one back is earlier than you would like. If there are two or more of you, a car or a taxi is the sane choice, and it stops being expensive once you split it.
- Kakao T is the taxi app that works. Enter the destination in Korean and let the driver read it off the screen.
- Naver Map or Kakao Map for the route. Google Maps does not give driving directions inside Korea.
- Getting back is the harder half. Rural coastal roads have fewer taxis idling. Ask your driver for a card, or book the return through the app before you are standing in the dark.
For the Busan half of the day, and for which transit card to buy in the first place, this guide covers the card and the bus fare basics. You can also sanity-check the Jinha Beach area on the official Korea tourism site before you go.
🍤 Eat nearby, and eat seafood
The one substantial review made a point of saying seafood near here is reasonably priced. That fits the geography. Seosaeng is a working coastline, and prices along a working coastline behave differently from prices along a tourist promenade.
Two rules that hold up along this coast. Restaurants near the harbour end of a beach road usually beat the ones near the parking lot. And a place with a tank out front and no English menu is generally the right call, because you can point at the tank.
Eat before you go in, not after. If Mimeumimeu turns out to be the kind of place you want to sit in for two hours, you do not want to be sitting there hungry, watching the last daylight go.
📸 Photo notes, since that is why most people come
The reviewer who wrote the real review said it makes a good feed, and that is a fair summary of what this space is engineered to do. A few things that help.